Exploring the Symbiotic Relationship Between B2B Product-Market-Fit and Message-Market-Fit Strategies
Introduction: Everyone is talking a lot about product-market fit but what about the message-market-fit? These two concepts, while distinct, are interconnected and work in tandem to drive the success of a B2B business. In this blog post, we will delve into the importance of complimenting a B2B product-market fit strategy with an...