Seven Years of Turnaround: How a Cad Outsourcing Startup Achieved Sustainable Growth with SalesZoomer

Introduction:

 In this blog, we’ll explore the remarkable journey of an early-stage CAD outsourcing company with SalesZoomer that not only achieved multifold sustainable growth but also established a good market standing, even during the challenging years of the pandemic. Our association with this company is the longest (and most successful at the same time) amongst our growing portfolio of clients. 

Company Brief:

They offered a wide range of CAD outsourcing services, including 2D drafting, 3D modelling etc. with a strong emphasis on quality and timely delivery.

At the very start of the engagement, they heavily relied on a couple of clients through referrals with a meagre strength of 5 cad drafters.

Identifying the Market Gap and Niche:

 At the start of their journey, we conducted extensive market research to identify a gap in the industry and carve out a unique niche for themselves. We recognized the growing demand for cost-effective and high-quality CAD drafting services, particularly among small and medium-sized civil engineering and surveying companies across the USA.

Strategic Lead Generation Programs:

We implemented a multi-faceted lead generation strategy (mix of inbound and outbound tactics) to attract potential clients. Over the span 7 years, there had been multiple iterations in the strategy to accommodate market dynamics, regulation and technological changes happening in the Civil Engineering & Land surveying industry.

 Each iteration involved the following set of exercises

1. ICP and RPC studies
2. Market Mapping
3. Segmentation
4. Drip Campaign Planning and Execution.

Content Marketing Strategy:

To establish credibility and position themselves as industry experts, we regularly published informative blog posts, whitepapers, and case studies that showcased their expertise and provided valuable insights to their target audience. This approach helped build trust and attracted potential clients who were actively seeking CAD outsourcing solutions.

Networking and Industry Event Participation Strategy:

We helped them to identify the industry events, conferences, and trade shows happening across the USA and to generate in-person meetings with potential clients. By engaging with the potential clients, and strategic partners, they expanded their network, gained valuable referrals, and established themselves as a reliable and trustworthy CAD outsourcing provider.

Adapting to the Pandemic Challenges:

When the pandemic hit, businesses across industries faced unprecedented challenges. However, the CAD outsourcing startup was quick to adapt to the changing landscape. They proactively implemented remote work policies, ensuring uninterrupted service delivery. SalesZoomer helped them to identify new opportunities emerging from the operational challenges and tailored the offerings to meet the changing needs of their clients.

Through a carefully crafted turnaround lead and demand generation strategies spanning seven years, the CAD outsourcing startup achieved remarkable sustainable growth and established strong brand recall. 

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