The travel & tourism industry is one of the most rapidly flourishing economic sectors globally. Rise in income level, changing lifestyles, desire to travel and explore new places are the prime drivers for growth of the travel industry. With the Technological advancement the conventional travel and tourism industry has got a whole new digital look. Today’s customer buying/purchasing decision of tour package is highly dependent on the digital identity of the tour company. It has therefore become extremely necessary to listen & get engaged with your audience through social media platforms. Whether it is a vehicle/car/airline booking agency, hotel booking agency, tour planner or destination marketing agency you just cannot overlook the benefits of social media marketing.
Social Media platforms like twitter and Facebook can act as an important source of information for a customer planning a tour. Websites/Social Media pages of company can help to convey information regarding various tours, packages, deals, and discount to the potential customers. Such platforms can also act as knowledge sharing platform by providing information/facts/news/tips regarding various tourist places, it ultimately results in building customer engagement and relationships. Facebook can be seen as an effective way for getting the referral traffic to the websites.
Reviews have a strong impact on today’s customer buying behaviour. Customers tend to see what other people are saying about your company and based on that they make purchase decision. Both Positive and negative reviews if handled in proper way can benefit the company. Negative reviews if addressed properly can become a suggestion and ultimately a growth point for company. Twitter is helpful in building online communities and is the most effective way of engaging customers with the brand/company. Instagram acts as a powerful tool in visual representation of a brand. Engaging customers through Instagram is found to be beneficial for the Tour Company.
If you are planning to invest in Digital Marketing for your company, do get in contact with us at firstname.lastname@example.org we will be glad to help you and make journey enriching.